Social Media: Bad Timing and/or Tone Deaf

 

Popped upon my social media feed this afternoon.

Price Chopper is running a sponsored ad touting their support of Riverfest, at the same time the cancellation of said event is all over most social media feeds.

Riverfront Cancel Facebook

It’s one of the reasons I’m a bit hesitant to embrace scheduled, planned social media posts, and have a more hands-on, direct approach. Because one never knows – some sort of political incident, tragic accident, hilarious meme, or other news story could crop up and the juxtaposition of a social media post (sponsored or otherwise) with a problematic news story could result in a social media fail. Even if there’s no direct connection (as there is here), promoting a fun and games event in the wake of a crime, attack, or natural disaster is at best, tone deaf.

I do schedule some things, but I do so judiciously, and keep an eye on things – ready to pull the plug at any time. And I notice what companies and organizations seem to be managing their social media somewhat robotically or blindly – and make some assumptions about the entity’s customer service accordingly.