The Guru’s Cat

When the guru sat down to worship each evening, the ashram cat would get in the way and distract the worshipers. So he ordered that the cat be tied during evening worship.

After the guru died the cat continued to be tied during evening worship. And when the cat died, another cat was brought to the ashram so that it could be duly tied during evening worship.

Centuries later learned treatises were written by the guru’s disciples on the religious and liturgical significance of tying up a cat while worship is performed.

– Anthony De Mello, The Song of the Bird

A music festival where I’ve been a volunteer for nearly 25 years is doing their annual mid-winter pre-fest sales – selling a limited number of tickets at a reduced price. It’s a good way to carry the festival organizers over the winter, and to give regular festies a price break.

What’s NOT so good is how they do it – phone only, with a limited staff processing orders manually over a three day period. I’ve seen some posts on social media:

“After 111 attempts to get through, over a span of twelve minutes, tickets have been procured!”

Mine took longer than usual — 179 calls and 48 minutes (you re-dial faster than I do) . . .

and from one of the folks on the other end of the line:

FYI y’all S & A are working fingers off to accommodate youralls calls for tix & are very grateful for your wonderful patience

See, the thing is, this could be done online through eCommerce – put a limited number of tickets for sale (so you do not oversell) and for a limited time. Yeah, there’s a service fee (but probably not all that much higher than the credit card fees) and I suspect most customers would pony up an additional $5 or $10 per ticket to cover an eCommerce solution (and not have to dial in 100+ time). You could sell out your winter pre-fest stock without having to tie up customers, your staff, etc.

But….it’s been done this way for 25+ years and will probably always be done this way. Like the Guru’s Cat, sometimes we do things out of habit or tradition or inertia without stepping back and considering other options.