We’ve been working with Siemens since 2001. Somewhere along May 2009, we transitioned reports and templates from being branded as Siemens Medical Solutions to Siemens Healthcare. So I suppose it’s about time for a bit of rebranding. Pretty minor change for us (the word “Healthcare” appears a grand total of 2x in the report templates we start from.
The new name embodies the company’s pioneering spirit and engineering expertise in the healthcare industry. It is unique and bold and gives a new identity to the organization and to the people – the people accompanying, serving and inspiring healthcare providers worldwide – the people behind outstanding products and solutions.
Makes me think of Walt Disney and the Imagineers (I’ve recently watched a PBS biography of Uncle Walt).