Popped upon my social media feed this afternoon.
Price Chopper is running a sponsored ad touting their support of Riverfest, at the same time the cancellation of said event is all over most social media feeds.
It’s one of the reasons I’m a bit hesitant to embrace scheduled, planned social media posts, and have a more hands-on, direct approach. Because one never knows – some sort of political incident, tragic accident, hilarious meme, or other news story could crop up and the juxtaposition of a social media post (sponsored or otherwise) with a problematic news story could result in a social media fail. Even if there’s no direct connection (as there is here), promoting a fun and games event in the wake of a crime, attack, or natural disaster is at best, tone deaf.
I do schedule some things, but I do so judiciously, and keep an eye on things – ready to pull the plug at any time. And I notice what companies and organizations seem to be managing their social media somewhat robotically or blindly – and make some assumptions about the entity’s customer service accordingly.
